Brogan, Chris.

The impact equation : are you making things happen or just making noise? / Chris Brogan and Julien Smith. - New York : Portfolio/Penguin, 2012. - xiv, 271 p. ; 24 cm.

Includes index.

Goals. Working with the impact equation -- Ideas. Contrast ; Articulation -- Platforms. Reach ; Exposure -- Network. Trust ; Echo, echo.

9781591844907

2012027307


Primera Jornada de Catalogacion.
New products.
Creative thinking.
Internet marketing.
Entrepreneurship.
Social media.
Productos nuevos.
Pensamiento creativo.
Mercadeo por internet.
Emprendimiento.

HF 5415.153 / B866i 2012

658.872