The impact equation : are you making things happen or just making noise? /
Chris Brogan and Julien Smith.
- New York : Portfolio/Penguin, 2012.
- xiv, 271 p. ; 24 cm.
Includes index.
Goals. Working with the impact equation -- Ideas. Contrast ; Articulation -- Platforms. Reach ; Exposure -- Network. Trust ; Echo, echo.
9781591844907
2012027307
Primera Jornada de Catalogacion. New products. Creative thinking. Internet marketing. Entrepreneurship. Social media. Productos nuevos. Pensamiento creativo. Mercadeo por internet. Emprendimiento.