TY  - BOOK
AU  - Brogan,Chris
AU  - Smith,Julien
TI  - The impact equation: are you making things happen or just making noise? 
SN  - 9781591844907
AV  - HF 5415.153 B866i 2012
U1  - 658.872 
PY  - 2012///
CY  - New York
PB  - Portfolio/Penguin
KW  - Primera Jornada de Catalogacion
KW  - New products
KW  - Creative thinking
KW  - Internet marketing
KW  - Entrepreneurship
KW  - Social media
KW  - Productos nuevos
KW  - Pensamiento creativo
KW  - Mercadeo por internet
KW  - Emprendimiento
N1  - Includes index; Goals. Working with the impact equation --  Ideas. Contrast ; Articulation --  Platforms. Reach ; Exposure --  Network. Trust ; Echo, echo
ER  -