Graves, Philip. <br/><br/>
Consumer.ology :  the truth about consumers and the psychology of shopping / 
 Consumerology  Consumer dot ology 
Philip Graves. 
 - Rev. pbk. ed. 
 - Boston :  Nicholas Brealey,  2013. 
 - xv, 224 p. ;  22 cm. 
<br/><br/>Includes bibliographical references (p. [205]-214) and index. 
<br/><br/>Understanding the unconscious mind : why we buy what we do but can't explain it -- Reading consumers : insights into the unconscious mind -- The consumer in context : environmental influences -- What consumers do : studying behavior -- The irrelevant consumer : questioning questions -- Relevant answers : questions worth asking -- Understanding the crowd : focusing on focus groups -- Consumer futurology : influencing innovation -- Gaining an edge : beyond market research. 
<br/><br/> Explains the folly of using market research to make corporate decisions, describing examples of expensive mistakes made by corporations from General Motors to Mattel, and offers organizations an approach to better understand their customers. 
<br/><br/><label>ISBN: </label>9781857885767 (pbk.) 1857885767(pbk.) 
<br/><br/><label>LCCN: </label>2010015569 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Comportamiento del consumidor.<br/>Consumers--Research.<br/>Consumidores--Investigaciones.<br/>Marketing research.<br/>20150300
<br/><br/><label>LC Class. No.: </label>HF 5415.32  / G776c 2013 
<br/><br/><label>Dewey Class. No.: </label>658.8/34