Lake, Laura A. <br/><br/>
Consumer Behavior FOR DUMMIES / 
by Laura Lake. 
 - xviii, 362 pages ;  24 cm 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780470449837 
<br/><br/><label>LCCN: </label>2009925034 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>El comportamiento del consumidor.
<br/><br/><label>LC Class. No.: </label>HF 5415.32  / L192c 2009