Schiffman, Leon G. <br/><br/>
Comportamiento del consumidor / 
Leon G. Schiffman, Leslie Lazar Kanuk ; traducción, Jaime Gómez Mont Araiza. 
 - 3a ed. 
 - México :  Prentice-Hall Hispanoamericana,  c1991. 
 - xix, 741 p. :  ill. ;  24 cm. 
<br/><br/> Translation of: Consumer behavior. 
<br/><br/>Includes bibliographies and indexes. 
<br/><br/><label>ISBN: </label>9688801852 9789688801857 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Motivation research (Marketing)
<br/><br/><label>LC Class. No.: </label>HF 5415.32  / S333c 1991 
<br/><br/><label>Dewey Class. No.: </label>658.8/342