TY  - BOOK
AU  - Schiffman,Leon G.
AU  - Kanuk,Leslie Lazar
AU  - Gómez Mont Araiza,Jaime
TI  - Comportamiento del consumidor
SN  - 9688801852
AV  - HF 5415.32 S333c 1991
U1  - 658.8/342 19
PY  - 1991///
CY  - México
PB  - Prentice-Hall Hispanoamericana
KW  - Consumer behavior
KW  - Motivation research (Marketing)
N1  - Translation of: Consumer behavior; Includes bibliographies and indexes
ER  -