Hogshead, Sally. <br/><br/>
Fascinate :  your 7 triggers to persuasion and captivation / 
Sally Hogshead. 
 - 1st ed. 
 - New York :  HarperBusiness,  c2010. 
 - xxi, 266 p. :  ill. ;  22 cm. 
<br/><br/>Includes bibliographical references index. 
<br/><br/>Part I: Fascinate or fail ; Will you fascinate? Or will you fail? -- Part II: The seven fascination triggers ; Meet your new arsenal: lust, mystique, alarm, prestige, power, vice, and trust -- Part III: The fascination plan of attack ; How to make your own message more fascinating. 
<br/><br/> "A book that explores what triggers fascination, and how certain companies, products, and ideas can put those triggers to use"--Provided by publisher. 
<br/><br/><label>ISBN: </label>9780061714702 (hbk.) 0061714704 (hbk.) 
<br/><br/><label>LCCN: </label>2009038607 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Psychological aspects.<br/>Advertising--Psychological aspects.
<br/><br/><label>LC Class. No.: </label>HF 5415.34  / H716f 2010 
<br/><br/><label>Dewey Class. No.: </label>658.8001/9