TY  - BOOK
AU  - Hogshead,Sally
TI  - Fascinate: your 7 triggers to persuasion and captivation 
SN  - 9780061714702 (hbk.)
AV  - HF 5415.34 H716f 2010
U1  - 658.8001/9 
PY  - 2010///
CY  - New York
PB  - HarperBusiness
KW  - Marketing
KW  - Psychological aspects
KW  - Advertising
N1  - Includes bibliographical references index; Part I: Fascinate or fail ; Will you fascinate? Or will you fail? -- Part II: The seven fascination triggers ; Meet your new arsenal: lust, mystique, alarm, prestige, power, vice, and trust -- Part III: The fascination plan of attack ; How to make your own message more fascinating
N2  - "A book that explores what triggers fascination, and how certain companies, products, and ideas can put those triggers to use"--Provided by publisher
UR  - www.harpercollins.com/harperimages/isbn/tiff/2/9780061714702.tif
ER  -