Thain, Greg,  1954- <br/><br/>
Store wars :  the worldwide battle for mindspace and shelfspace, online and in-store / 
Greg Thain and John Bradley. 
 - 2nd ed. 
 - Chichester, West Sussex :  John Wiley & Sons,  2012. 
 - xiv, 294 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Shifting of power in the value chain -- Differences between manufacturers and retailers -- The fragility of a marketing orientation -- Retailers and the marketing concept -- The battle for mindspace and shelfspace -- The battle for mindspace -- The battle for shelfspace -- Creating a sustainable retail differential advantage -- Private label -- Trade marketing -- Internationalisation and emerging markets -- E-retailing -- The new order and its challenges. 
<br/><br/><label>ISBN: </label>9781118374061 (hbk) 9781118374801 (ebk) 9781118374245 (ebk) 9781118374818 (ebk) 
<br/><br/><label>LCCN: </label>2012018039 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Retail trade.<br/>Marketing.<br/>Consumer goods.<br/>Comercio al por menor<br/>Mercadeo.<br/>Bienes de consumo.
<br/><br/><label>LC Class. No.: </label>HF 5429  / T364s 2012 
<br/><br/><label>Dewey Class. No.: </label>381./1