TY  - BOOK
AU  - Duarte,Nancy
TI  - HBR guide to persuasive presentations
SN  - 9781422187104 (pbk. : alk. paper)
AV  - HF 5718.22 D812h 2012
U1  - 658.4/52 
PY  - 2012///
CY  - Boston, Mass.
PB  - Harvard Business Review Press
KW  - Business presentations
KW  - Presentación de negocios
KW  - Persuasion (Psychology)
KW  - Persuasión (Psicología)
KW  - 20150300
N1  - Includes index; Audience : know your audience and build empathy -- Understand the audience's power -- Segment the audience -- Present clearly and concisely to senior executives -- Get to know your audience -- Define how you'll change the audience -- Find common ground -- Message : develop persuasive content -- Define your big idea -- Generate content to support the big idea -- Anticipate resistance -- Amplify your message through contrast -- Build an effective call to action -- Choose your best ideas -- Organize your thoughts -- Balance analytical and emotional appeal -- Lose the jargon -- Craft sound bites -- Story : use storytelling principles and structure to engage your audience -- Apply storytelling principles -- Create a solid structure -- Craft the beginning -- Develop the middle -- Make the ending powerful -- Add emotional texture -- Use metaphors as your glue -- Create something they'll always remember -- Media : identify the best modes for communicating your message -- Choose the right vehicle for your message -- Make the most of slide software -- Determine the right length for your presentation -- Persuade beyond the stage -- Share the stage -- Slides : conceptualize and simplify the display of information -- Think like a designer -- Create slides people can "get" in three seconds -- Choose the right type of slide -- Storyboard one idea per slide -- Avoid visual clichés -- Arrange slide elements with care -- Clarify the data - Turn words into diagrams -- Use the right number of slides -- Know when to animate -- Delivery : deliver your presentation authentically -- Rehearse your material well -- Know the venue and schedule -- Anticipate technology glitches -- Manage your stage fright -- Set the right tone for your talk -- Be yourself -- Communicate with your body -- Communicate with your voice -- Make your stories come to life -- Work effectively with your interpreter -- Get the most out of your Q&A -- Build trust with a remote audience -- Keep remote listeners interested -- Keep your remote presentation running smoothly -- Impact : measure -and increase- your presentation's impact on your audience -- Build relationships through social media -- Spread your ideas with social media -- Gauge whether you've connected with people -- Follow up after your talk
ER  -