Mayer, Martin,  1928- <br/><br/>
Whatever happened to Madison Avenue? :  advertising in the '90s / 
by Martin Mayer. 
 - 1st ed. 
 - Boston :  Little, Brown,  c1991. 
 - xix, 269 p. ;  22 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0316551546 
<br/><br/><label>LCCN: </label>90024150  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--United States.<br/>Publicidad--Estados Unidos.
<br/><br/><label>LC Class. No.: </label>HF 5813 M468w 1991