Powers of persuasion : the inside story of British advertising : 1951-2000 - Fletcher, Winston (Oxford ; New York : Oxford University Press, 2008)
1951 : watershed year -- Antecedents : look back in wonder -- The nineteen fifties : the television upheaval -- The nineteen sixties : 'you've never had it so good' -- The nineteen seventies : Britain takes the lead -- The nineteen eighties : Brits buy up the business -- The nineteen nineties : recession and globalization -- Crystal balling : peering into a cloudy future.
Includes bibliographical references (p. [256]-265) and index.
Keywords: Advertising -- Great Britain -- History -- 20th century; Publicidad -- Gran Bretaña -- Historia -- Siglo XX; 20150300