O'Guinn, Thomas C. <br/><br/>
Advertising / 
Thomas C. O’Guinn, Chris T. Allen, Richard J. Semenik. 
 - 2nd ed. 
 - Cincinnati :  South-Western College Pub.,  c2000. 
 - 694p.  :  col.,ill.:29cm. 
<br/><br/> Supplementary multimedia instructional materials are available to accompany the text.  "Web site addresses": p. 649-654. 
<br/><br/><label>ISBN: </label>0324006616 9780324006612 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Advertising media planning.
<br/><br/><label>LC Class. No.: </label>HF 5821  / O35a 2000 
<br/><br/><label>Dewey Class. No.: </label>659.1