Diversity in advertising :  broadening the scope of research directions / 
edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt. 
 - Mahwah, N.J. :  Lawrence Erlbaum,  2004. 
 - xxi, 447 p. :  ill. ;  24 cm. 
 - Advertising and consumer psychology .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0805847944 (casebound) 
<br/><br/><label>LCCN: </label>2003022327 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Psychological aspects.<br/>Communication in marketing.<br/>Consumers--Attitudes.
<br/><br/><label>LC Class. No.: </label>HF 5822  / D618 2004 
<br/><br/><label>Dewey Class. No.: </label>659.1/08