TY  - BOOK
AU  - Williams,Jerome D.
AU  - Lee,Wei-Na
AU  - Haugtvedt,Curtis P.
TI  - Diversity in advertising: broadening the scope of research directions 
SN  - 0805847944 (casebound)
AV  - HF 5822 D618 2004
U1  - 659.1/08 22
PY  - 2004///
CY  - Mahwah, N.J.
PB  - Lawrence Erlbaum
KW  - Advertising
KW  - Psychological aspects
KW  - Communication in marketing
KW  - Consumers
KW  - Attitudes
N1  - Includes bibliographical references and indexes
UR  - http://www.loc.gov/catdir/toc/ecip0410/2003022327.html
UR  - http://www.loc.gov/catdir/enhancements/fy0644/2003022327-d.html
ER  -