Wells, William <br/><br/>
Advertising :  principles and practice / 
William Wells, John Burnett, Sandra Moriarty 
 - 5 
 - New Jersey :  Prentice Hall,  2000       
 - xvii, 562 p. 
<br/><br/><label>ISBN: </label>0130872180 
<br/><br/><label>LC Class. No.: </label>HF 5823 W456a 2000