TY  - BOOK
AU  - Wells, William
AU  - Burnett, John and Moriarty, Sandra
TI  - Advertising: principles and practice 
SN  - 0130477222
AV  - HF 5823 W456a 2003 
PY  - 2003///
CY  - New Jersey
PB  - Prentice Hall
ER  -