Cutting edge advertising : how to create the world's best print for brands in the 21st century /
Jim Aitchison.
- 3rd ed.
- Singapore : Pearson/Prentice Hall, 2008.
- xix, 451 p. : ill. (some col.) ; 23 cm.
Includes bibliographical references (p. 439) and index.
9810678886 (pbk.)
Advertising. Advertising copy. Advertising layout and typography. Publicidad. Publicidad de copia. Disposicion publicitaria y topografía.