Aitchison, Jim.

Cutting edge advertising : how to create the world's best print for brands in the 21st century / Jim Aitchison. - 3rd ed. - Singapore : Pearson/Prentice Hall, 2008. - xix, 451 p. : ill. (some col.) ; 23 cm.

Includes bibliographical references (p. 439) and index.

9810678886 (pbk.)


Advertising.
Advertising copy.
Advertising layout and typography.
Publicidad.
Publicidad de copia.
Disposicion publicitaria y topografía.

HF 5823 / A311c 2008

659.132