TY  - BOOK
AU  - Roman,Kenneth
AU  - Maas,Jane
AU  - Nisenholtz,Martin
TI  - How to advertise
SN  - 0312318596
AV  - HF 5823 R758h 2003
U1  - 659.1 
PY  - 2003///
CY  - New York
PB  - Thomas Dunne Books/St. Martin's Press
KW  - Advertising
KW  - Publicidad
N1  - Includes index; What to say, and where to say it: Advertising is about ideas; Brands and strategies; Research; Campaigns; Media strategies and tactics; Target marketing; Integrated communications -- Getting the message out: Television; Magazines and newspapers; Radio and outdoor; Internet; Direct marketing; Brochures, Web Sites, sales pieces; Promotion and publicity; Truth and ethics; working with an agency -- Glossary
N2  - An updated guide to advertising contains coverage of such topics as marketing communications, generating creative ideas, advertising on the Internet, and integrating communications
UR  - http://www.loc.gov/catdir/bios/hol053/2003053159.html
UR  - http://www.loc.gov/catdir/description/hol041/2003053159.html
ER  -