Surmanek, Jim <br/><br/>
Introduction to advertising media :  research, planning, and buying / 
Tim Surmanek 
 - Chicago :  NTC Business Books,  1993       
 - xvii, 357 p. 
<br/><br/><label>ISBN: </label>0844235458 
<br/><br/><label>LC Class. No.: </label>HF 5826 5961i 1993