Sissors, Jack Z. <br/><br/>
Advertising media planning / 
Jack Z. Sissors and Roger B. Baron 
 - 6 
 - Chicago :  McGraw-Hill,  2002       
 - 445 p. 
<br/><br/><label>ISBN: </label>0844215635 
<br/><br/><label>LC Class. No.: </label>HF 5826.5 S623a 2002