Surmanek, Jim <br/><br/>
Media planning :  a practical guide / 
im Surmanek 
 - 3 
 - Chicago :  NTC/ contemporary publishing group,  1996       
 - xii, 209 p. 
<br/><br/><label>ISBN: </label>0844235121 
<br/><br/><label>LC Class. No.: </label>HF 5826.5 S961 1996