TY  - BOOK
AU  - Ries,Al
AU  - Trout,Jack
TI  - Positioning: the battle for your mind 
SN  - 0446347949
AV  - HF 5827.2 R559p 1986
U1  - 659.1 
PY  - 1986///
CY  - New York
PB  - McGraw-Hill
KW  - Positioning (Advertising)
KW  - Posicionamiento (Publicidad)
N1  - Includes index
ER  -