Avery, Jim,   1947-  <br/><br/>
Advertising campaign planning :  developing an advertising-based marketing plan / 
Jim Avery. 
 - 3rd edition 
 - Chicago :  Copy Workshop,  2000. 
 - 264 pages :  illustrations ;  24 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>188722906X 9781887229067 
<br/><br/><label>LCCN: </label>00266880  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising campaigns--Planning.<br/>Advertising media planning.<br/>Marketing--Planning.<br/>Campañas publicitarias <br/>Planificación de los medios de publicidad <br/>Planificación del mercadeo
<br/><br/><label>LC Class. No.: </label>HF 5837  / A954a 2000 
<br/><br/><label>Dewey Class. No.: </label>659.1