TV--sex, lies & promos : cashing in on TV's best kept secret /
TV--sex, lies, and promos : cashing in on TV's best kept secret
Deirdre Hanssen & Jodi F. Gottlieb.
- Los Angeles, CA : Promo Zone, c2000.
- 261 p. ; 22 cm.
Includes bibliographical references (p. 250-251) and index.
0967780004 9780967780009
00090485
Television advertising--Vocational guidance. Publicidad por televisión.