TY  - BOOK
AU  - Hanssen,Deirdre
AU  - Gottlieb,Jodi F.
TI  - TV--sex, lies & promos: cashing in on TV's best kept secret 
SN  - 0967780004
AV  - HF 6146 H251t 2000
U1  - 659.14/3/02373 
PY  - 2000///
CY  - Los Angeles, CA
PB  - Promo Zone
KW  - Television advertising
KW  - Vocational guidance
KW  - Publicidad por televisión
N1  - Includes bibliographical references (p. 250-251) and index
ER  -