O'Keefe, Steve, 1959- Publicity on the Internet : creating successful publicity campaigns on the Internet and the commercial online services / Steve O'Keefe. - New York : John Wiley & Sons, c1997. - xiii, 401 p. : ill. ; 24 cm. Includes index. ISBN: 0471161756 (pbk. : alk. paper) 9780471161752 (pbk. : alk. paper) LCCN: 96032539 Nat. Bib. No.: GBA3-39353 Subjects--Topical Terms: Internet in publicity.Internet advertising. LC Class. No.: HF 6146 / O41p 1997 Dewey Class. No.: 659/.0285/467