O'Keefe, Steve, 1959-

Publicity on the Internet : creating successful publicity campaigns on the Internet and the commercial online services / Steve O'Keefe. - New York : John Wiley & Sons, c1997. - xiii, 401 p. : ill. ; 24 cm.

Includes index.

0471161756 (pbk. : alk. paper) 9780471161752 (pbk. : alk. paper)

96032539

GBA3-39353


Internet in publicity.
Internet advertising.

HF 6146 / O41p 1997

659/.0285/467