Harvard business review on customer relationship management. Customer relationship management - Boston : Harvard Business School Press, c2001. - vii, 192 p. : ill. ; 21 cm. - A Harvard business review paperback . - Harvard business review paperback series. .

Includes bibliographical references and index.

1578516994 (alk. paper) 9781578516995 (alk. paper)

2001039850

GBA2-18596


Customer relations--Management.

HF5414.5 / H339 2001

658.8/12