Hisrich, Robert D. Marketing / Robert D. Hisrich. - New York : Barron's, c1990. - 310 p. : ill. ; 20 cm. - Barron's business library . Includes index. ISBN: 0812041801 LCCN: 89018320 Subjects--Topical Terms: CRVColección René Villarreal.Marketing. LC Class. No.: HF5415 / .H673m 1990 Dewey Class. No.: 658.8