Mathews, Ryan. <br/><br/>
What's your story? :  storytelling to move markets, audiences, people, and brands / 
Ryan Mathews, Watts Wacker. 
 - Upper Saddle River, N.J. :  FT Press,  c2008. 
 - xiii, 222 p. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [189]-197) and index. 
<br/><br/><label>ISBN: </label>0132277425 (hardback : alk. paper) 9780132277426 (hardback : alk. paper) 
<br/><br/><label>LCCN: </label>2007005372 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Storytelling--Economic aspects.<br/>Corporate culture.
<br/><br/><label>LC Class. No.: </label>HF5415  / .M3365 2008 
<br/><br/><label>Dewey Class. No.: </label>650.1