TY  - BOOK
AU  - Ganesh,Gopala Krishnan
TI  - Prentice Hall custom business resources
SN  - 0536872503
AV  - HF5415 G196p 2005
PY  - 2005///
CY  - Boston, MA
PB  - Pearson Custom Publishing
KW  - Marketing
KW  - Case studies
N1  - "MKTG 4880 advanced marketing management, University of North Texas, Denton, TX 76203, Fall 2005."; Includes bibliographical references
ER  -