Kotler, Philip. Marketing 3.0 : from products to customers to the human spirit / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. - Hoboken, N.J. : Wiley, c2010. - xv, 188 p. : ill. ; 24 cm. Includes bibliographical references and index. ISBN: 9780470598825 (hbk.) 0470598824 (hbk.) LCCN: 2010481994 Nat. Bib. No.: GBB011772 bnb Nat. Bib. Agency Control No.: 015478731 Uk Subjects--Topical Terms: Marketing. LC Class. No.: HF5415 / K87m 2010 Dewey Class. No.: 658.8