Lamb, Charles W. <br/><br/>
Marketing / 
Charles W. Lamb, Joseph H. Hair, Carl McDaniel. 
 - 4th ed. 
 - Cincinnati, Ohio :  International Thomson Editores,  c1998. 
 - xxxviii, 691 p. :  col. ill. ;  28 cm. 
<br/><br/>Includes bibliographical references (p. [653]-669) and indexes. 
<br/><br/><label>ISBN: </label>0538870117 
<br/><br/><label>LCCN: </label>97017422  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415  / L218m 1998 
<br/><br/><label>Dewey Class. No.: </label>658.8