TY  - BOOK
AU  - Lamb,Charles W.
AU  - Hair,Joseph F.
AU  - McDaniel,Carl D.
TI  - Marketing
SN  - 0538870117
AV  - HF5415 L218m 1998
U1  - 658.8 21
PY  - 1998///
CY  - Cincinnati, Ohio
PB  - International Thomson Editores
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references (p. [653]-669) and indexes
ER  -