Brogan, Chris. <br/><br/>
Trust agents :  using the web to build influence, improve reputation, and earn trust / 
Chris Brogan and Julien Smith. 
 - Rev. and updated. 
 - Hoboken, N.J. :  John Wiley,  c2010 
 - xiii, 302 p. :  ill. ;  23 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/>Trust, social capital, and media --  Make your own game --  One of us --  The Archimedes effect --  Agent zero --  Human artist --  Build an army --  The trust agent --  What's next. 
<br/><br/> Shows how to tap the power of social software and networks to build one's business in a book that delivers actionable steps and case studies and combines high-level theory with practical step-by-step guidance. 
<br/><br/><label>ISBN: </label>9780470635490 (pbk.) 
<br/><br/><label>LCCN: </label>2011380125 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Online social networks--Economic aspects.<br/>Social media--Economic aspects.<br/>Internet marketing.<br/>Social networking--Economic aspects
<br/><br/><label>LC Class. No.: </label>HF5415.1265  / B866 2010