TY  - BOOK
AU  - Brogan,Chris
AU  - Smith,Julien
TI  - Trust agents: using the web to build influence, improve reputation, and earn trust 
SN  - 9780470635490 (pbk.)
AV  - HF5415.1265 B866 2010
PY  - 2010///
CY  - Hoboken, N.J.
PB  - John Wiley
KW  - Internet marketing
KW  - Online social networks
KW  - Economic aspects
KW  - Social media
KW  - sears
KW  - Social networking
N1  - Includes bibliographical references and index; Trust, social capital, and media --  Make your own game --  One of us --  The Archimedes effect --  Agent zero --  Human artist --  Build an army --  The trust agent --  What's next
N2  - Shows how to tap the power of social software and networks to build one's business in a book that delivers actionable steps and case studies and combines high-level theory with practical step-by-step guidance
ER  -