TY  - BOOK
AU  - Schmetterer,Bob
TI  - Leap: a revolution in creative business strategy 
SN  - 0471229172
AV  - HF5415.13 .S347l 2003
U1  - 658.8 21
PY  - 2003///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Marketing
KW  - Planning
KW  - Advertising
KW  - Strategic planning
KW  - Business planning
KW  - Industrial management
N1  - "An Adweek book."; Includes bibliographical references (p. [226]-230) and index
UR  - http://www.loc.gov/catdir/bios/wiley046/2003268477.html
UR  - http://www.loc.gov/catdir/description/wiley0310/2003268477.html
UR  - http://www.loc.gov/catdir/toc/wiley031/2003268477.html
ER  -