Griffin, Jack  <br/><br/>
How to say it :  creating complete customer satisfaction : winning words, phrases, and strategies to build lasting relationships in sales and service / 
 Creating complete customer satisfaction 
Jack Griffin. 
 - 1st ed. 
 - New York :  Prentice Hall Press,  2013. 
 - x, 260 p. ;  24 cm. 
 - How to say it series .
 - How to say it  .
<br/><br/> Includes index. 
<br/><br/>Prepare yourself -- Go prospecting -- Speak value -- Sing AIDA -- Overcome objections -- Close it -- Sell your best prospect -- Sell a retail customer -- Sell a purchasing manager -- Sell a corporate executive -- Sell an entrepreneur/small business owner -- Sell a professional -- Master the service vocabulary -- Master the medium -- Sell up, sell right -- Provide support -- Welcome all complaints (and ask for more!) -- Create fans. 
<br/><br/> This book provides practical, results-oriented guidance for effective communication with customers through sample words, phrases, scripts, and strategies applied to real-world examples.   Unlike the vast majority of books that deal with customer communication, How to Say It®: Creating Complete Customer Satisfaction does not separate sales from customer service communications, but instead integrates them into a single book. Readers will learn how to:Speak the language of Yes by asking the right questions Get referrals through established customers Offer value through solutions, satisfaction, and trust Anticipate and preempt objections Own a problem by owning the solution 
<br/><br/><label>ISBN: </label>9780735205253 (alk. paper) 0735205256 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling.<br/>Ventas<br/>Customer services.<br/>Servicio al cliente<br/>Consumer satisfaction.<br/>Satisfacción del consumidor <br/>Relaciones con los clientes<br/>Business communication.<br/>Comunicación en los negocios
<br/><br/><label>LC Class. No.: </label>HF 5438  / G851h 2013 
<br/><br/><label>Dewey Class. No.: </label>658.8/12