Messaris, Paul. <br/><br/>
Visual persuasion :  the role of images in advertising / 
Paul Messaris. 
 - Thousand Oaks ;  London ;  New Delhi :  Sage Publications,  c1997. 
 - xxii, 297 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 275-288) and index. 
<br/><br/>A theory of images in advertising. Image as simulated reality. Pictures and reality --  Visual form and style --  Can pictures bridge cultures? Image as evidence. Visual truth, visual lies. Image as implied selling proposition. Editing and montage --  Showing the unspoken --  Epilogue : ethics of visual persuasion. 
<br/><br/><label>ISBN: </label>9780803972452 9780803972469 
<br/><br/><label>LCCN: </label>96025184  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Psychological aspects.<br/>Visual communication.<br/>Commercial art.
<br/><br/><label>LC Class. No.: </label>HF5822  / M583 1996 
<br/><br/><label>Dewey Class. No.: </label>659.1/042