TY  - BOOK
AU  - Messaris,Paul
TI  - Visual persuasion: the role of images in advertising 
SN  - 9780803972452
AV  - HF5822 M583 1996
U1  - 659.1/042 20
PY  - 1997///
CY  - Thousand Oaks, London, New Delhi
PB  - Sage Publications
KW  - Advertising
KW  - Psychological aspects
KW  - Visual communication
KW  - Commercial art
N1  - Includes bibliographical references (p. 275-288) and index; A theory of images in advertising. Image as simulated reality. Pictures and reality --  Visual form and style --  Can pictures bridge cultures? Image as evidence. Visual truth, visual lies. Image as implied selling proposition. Editing and montage --  Showing the unspoken --  Epilogue : ethics of visual persuasion
UR  - http://www.loc.gov/catdir/enhancements/fy0655/96025184-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0655/96025184-t.html
ER  -