Moriarty, Sandra E. <br/><br/>
Advertising & IMC :  principles & practice / 
Sandra Moriarty, Nancy Mitchell, William Wells. 
 - 9th ed. 
 - Boston :  Prentice Hall,  c2012. 
 - xxviii, 657 p. :  ill. (chiefly col.) ;  29 cm. 
<br/><br/> Rev. ed. of: Advertising : principles & practice. 8th ed. 
<br/><br/>Includes bibliographical references  (p. 631-640) and index. 
<br/><br/>Enduring principles in times of turmoil -- Principle : be true to thy brand -- Practice : where is creative headed ? -- Practice : where are media headed ? -- Principles : IMC and total communication. 
<br/><br/><label>ISBN: </label>9780132163644 (alk. paper) 
<br/><br/><label>LCCN: </label>2010023721 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5823  / .W455 2012 
<br/><br/><label>Dewey Class. No.: </label>659.1