Creating effective advertising : using semiotics /
by Mihai Nadin and Richard D. Zakia.
- New York : Consultant Press, c1994.
- 160 p. : ill. (some col.) ; 29 cm.
Includes bibliographical references (p. 149-154) and index.
0913069469 : $39.95 9780913069462
94004481
Advertising copy. Advertising layout and typography. Semiotics. Reclame. Semiotiek.