TY  - BOOK
AU  - Nadin,Mihai
AU  - Zakia,Richard D.
TI  - Creating effective advertising: using semiotics 
SN  - 0913069469 :
AV  - HF5825 .N136c 1994
U1  - 659.13/2 20
PY  - 1994///
CY  - New York
PB  - Consultant Press
KW  - Advertising copy
KW  - Advertising layout and typography
KW  - Semiotics
KW  - Reclame
KW  - gtt
KW  - Semiotiek
N1  - Includes bibliographical references (p. 149-154) and index
UR  - www.firstsearch.oclc.org/fsip
ER  -