Bank 2.0 : how customer behaviour and technology will change the future of financial services /
Brett King.
- Singapore : Marshall Cavendish Business, 2010.
- 397 p : ill. ; 24 cm.
"Audacious, provocative and... controversial, Brett King redefines the paradigm of consumer banking".
Includes bibliographical referentes
Part one: changes in customer behaviour; --- Part two: fixing the broken bits-channel improvement; --- Part three: the road ahead- beyond channel.
9814302074 (hbk.)
King, Brett, 1968-
Banks and banking--Customer services Bank management Financial services industry Bancos--Servicio al cliente. Bancos. Servicios bancarios.