King, Brett, 1968-

Bank 2.0 : how customer behaviour and technology will change the future of financial services / Brett King. - Singapore : Marshall Cavendish Business, 2010. - 397 p : ill. ; 24 cm.

"Audacious, provocative and... controversial, Brett King redefines the paradigm of consumer banking".

Includes bibliographical referentes

Part one: changes in customer behaviour; --- Part two: fixing the broken bits-channel improvement; --- Part three: the road ahead- beyond channel.

9814302074 (hbk.)


King, Brett, 1968-


Banks and banking--Customer services
Bank management
Financial services industry
Bancos--Servicio al cliente.
Bancos.
Servicios bancarios.

HG 1616 / K52b 2010

332.1/7