Browning, Beverly A., 1948-

Perfect phrases for fundraising / by Beverly Browning. - New York : McGraw-Hill, c2013. - vi, 167 p. ; 21 cm.

The order of information for reader impact -- The first paragraph -- The second paragraph -- The third paragraph -- The fourth paragraph -- The closing -- Organization web site campaigns -- You Tube campaigns -- Facebook campaigns -- Twitter fundraising campaigns -- Telephone campaigns -- Board of directors campaigns -- One-on-one fundraising meeting campaigns -- Service club and civic organization campaigns.

9780071793735 (alk. paper) 0071793739 (alk. paper)

2012027955


Fund raising--United States.
Proposal writing for grants--United States.
Fund raising.
Proposal writing for grants.
Subsidios--Estados Unidos.
Proyectos de subsidios--Estados Unidos.
Fundaciones benéficas--Estados Unidos.

HG 177.5 / B885p 2013

658.15/224