Electing the president, 2004 :  the insiders' view / 
edited by Kathleen Hall Jamieson. 
 - Philadelphia :  University of Pennsylvania Press,  c2006. 
 - viii, 251 p. :  ill., maps ;  22 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Campaign organization and strategy -- Advertising -- Polling: decisive moments and audiences -- Debate strategy and effects -- The press/campaign relationship -- Republican spenders -- Democratic spenders. 
<br/><br/><label>ISBN: </label>9780812219388 0812219384 (cloth : alk. paper) 
<br/><br/><label>LCCN: </label>2005042371 
<br/><br/><label>Nat. Bib. No.: </label>GBA597458  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>013338229  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Primera Jornada de Catalogacion.<br/>Presidentes--Elección--Estados Unidos--2004.<br/>Campañas políticas--Estados Unidos--Casos.<br/>Presidents--Election--United States--2004.<br/>Political campaigns--United States--Case studies.
<br/><br/><label>LC Class. No.: </label>002 E 184  / E38 2006 
<br/><br/><label>Dewey Class. No.: </label>324.9730931