TY  - BOOK
AU  - Jowett,Garth
AU  - O'Donnell,Victoria
TI  - Propaganda and persuasion
SN  - 0761911464 (alk. paper)
AV  - HM 263 J87p 1999
U1  - 303.375 
PY  - 1999///
CY  - Thousand Oaks
PB  - Sage Publications, 
KW  - Propaganda
KW  - Persuasion (Psychology)
KW  - Persuasión (Psicología)
N1  - Includes index; What is propaganda, and how does it differ from persuasion?
Propaganda through the ages
Propaganda institutionalized
Propaganda and persuasion examined
Propaganda and psychological warfare
How to analyze propaganda
Propaganda in action : four case studies
How propaganda works in modern society
N2  - Propaganda and Persuasion, Third Edition, has been revised, updated, and expanded Authors Garth S. Jowett and Victoria O'Donnell offer a broad and intelligent scope of propaganda and persuasion. The first part covers a comprehensive understanding of what propaganda is, the history of propaganda, media and developing audiences, propaganda and persuasion theory and research, and the use of propaganda in psychological warfare. The second part offers original methods of propaganda analysis, one new case study and three revised case studies, and a process model that depicts how propaganda works in modern society. This book provides students and scholars with a cogent, applicable approach to the study of persuasion and propaganda
UR  - http://www.loc.gov/catdir/enhancements/fy0656/99006010-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0656/99006010-t.html
UR  - http://www.loc.gov/catdir/enhancements/fy0734/99006010-b.html
ER  -