Marconi, Joe. Public relations : the complete guide / Joe Marconi. - Mason, Ohio : [S.l.] : South-Western ; American Marketing Association, c2004. - 386 p. : ill. ; 24 cm. Includes bibliographical references (p. 377-378) and index. ISBN: 0324203047 9780324203042 LCCN: 2007310534 Nat. Bib. No.: GBA4Z9719 bnb Nat. Bib. Agency Control No.: 006942292 Uk Subjects--Topical Terms: Public relations.Corporations--Public relations. LC Class. No.: HM 263 / M321p 2004 Dewey Class. No.: 659.2