TY  - BOOK
AU  - Pratkanis,Anthony R.
AU  - Aronson,Elliot
TI  - Age of propaganda: the everyday use and abuse of persuasion 
SN  - 9780805074031
AV  - HM 263 P912a 2001
U1  - 303.375 
PY  - 2001///
CY  - New York
PB  - Holt Paperbacks
KW  - Propaganda
KW  - Persuasion (Psychology)
KW  - Public opinion
KW  - Advertising
KW  - Television in propaganda
KW  - Primera Jornada de Catalogacion
KW  - Persuasión (Psicología)
KW  - Protección del consumidor
KW  - Psicología social
KW  - Publicidad
N1  - "Primero publicado en tapa dura en 1992 por WH Freeman and Company. Primera Owl Books edición 2002"; Includes bibliographical references (p. [357]-397) and index; Our age of propaganda --  Mysterious influence --  Mindless propaganda, thoughtful persuasion --  The rationalizing animal --  The four stratagems of influence --  Words of influence --  Pictures in our heads --  Saddam Hussein : the Hitler of Baghdad? --  Questionable persuasion --  The power of decoys --  The psychology of factoids --  The credible communicator --  Breakfast of champions, junk food for the self --  How do you persuade if everyone knows you are untrustworthy, unbelievable, and disliked? --  The manufacture of credibility --  Prizefighter slays eleven with one look : the influence of mass media models --  Packages --  Self-sell --  Naked attics and neighborhood war heroes : on vividness in communication --  Why do they keep repeating the same ads? --  If you have nothing to say--distract them --  If you want to gain an inch, ask for a mile--sometimes! --  Protagoras' ideal : one-sided puffery versus two-sided debate --  The fear appeal --  The granfalloon technique --  Guilt sells --  What is the influence of one flower given? --  The committed heart --  To practice what you preach --  The psychology of scarcity and the mystique of phantoms --  Education or propaganda? --  What is news? --  On the ineffectiveness of information campaigns --  Subliminal sorcery : who is seducing whom? --  Persuasion direct --  How to become a cult leader --  Propaganda in the Third Reich : a case for uncertainty --  Is forewarned forearmed? Or how to really resist propaganda --  What we can do to stop propaganda in its tracks --  Peitho's children
ER  -