Public relations :  strategies and tactics / 
Dennis L. Wilcox ... [et al.]. 
 - 6th ed. 
 - New York :  Longman,  2000. 
 - xxiv, 584 p. :  ill. (some col.) ;  24 cm. 
<br/><br/> Rev. ed. of: Public relations / Dennis L. Wilcox ... 5th ed. c1998. 
<br/><br/>Includes bibliographical references (p. 559-569) and index. 
<br/><br/><label>ISBN: </label>0321055551 9780321055552 
<br/><br/><label>LCCN: </label>99034544  
<br/><br/><label>Nat. Bib. No.: </label>GBA0-26600 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.<br/>Public relations--United States.
<br/><br/><label>LC Class. No.: </label>HM263  / P976 2000 
<br/><br/><label>Dewey Class. No.: </label>659.2